Make ten (hu)men feel like a hundred: Developer marketing lessons from rogue one

A session with Katie Miller
Director of Developer Marketing, Slack

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About this talk

Developer Marketing can often feels under-resourced, even in bullish economic times. For every hire approved, or dollar granted, it feels like X more are needed. And we're now staring down an unusual and precarious tech sector and economy.

How do we continue to stay confident, have impact, and have... hope?

Pulling from the lessons of other galaxies and eras, we'll explore how, through resource prioritization, strong cross-functional relationship building, and an effective data-driven case to justify the work, small organizations can achieve significant outcomes.

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