A session with Sophie Martin and Karen White
Atlassian and
Atlassian
About this talk
Reaching new developers is one of the primary goals of any developer marketing program. But by definition, these potential new users are a big unknown. How many developers are out there who could benefit from your product? And how many of them might actually convert?
In this talk, you’ll discuss a recent market sizing exercise undertaken by Atlassian, which helped them understand new audiences for their developer platform. You’ll take away tips for creating profiles of your best-fit users, resources for finding developer data, and a step-by-step framework for calculating net-new addressable market.
Topics covered by this talk
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