Fireside chat - Measure the opportunity: How to estimate your developer market size

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About this talk

Reaching new developers is one of the primary goals of any developer marketing program. But by definition, these potential new users are a big unknown. How many developers are out there who could benefit from your product? And how many of them might actually convert?

In this talk, you’ll discuss a recent market sizing exercise undertaken by Atlassian, which helped them understand new audiences for their developer platform. You’ll take away tips for creating profiles of your best-fit users, resources for finding developer data, and a step-by-step framework for calculating net-new addressable market. 

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