A session with Natalie Mullin, Abhishek Ratna and Caroline Caldwell
Zoom,
Google and
Oracle
About this talk
Developing strategic positioning and messaging involves understanding your target audience and their needs, defining your unique value proposition, and consistently communicating your brand's mission and values.
It is important to research your competitors and industry trends to differentiate yourself. Your messaging should be clear, consistent, and aligned with your overall business strategy. Test and iterate your messaging to ensure it resonates with your target audience.
Topics covered by this talk
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